Local radio has always been the heartbeat of our region, and recently the program Mare Terra on Alzira Ràdio became the stage for a necessary reflection. Led by Pep Roselló, the interview explored a reality that is often hidden behind supermarket labels: the value of an orange with a memory.

Defending What Is Ours: The Native Orange

The dialogue focused on the critical challenges facing native orange varieties. In a market saturated with standardized products and industrial processes, our local varieties run the risk of being forgotten. However, at El Bressol Bio, we understand that protecting this citrus is not just an agricultural matter, but an act of justice toward our history and our palate.

What Sets Us Apart?

What differentiates us from the competition is not just the “eco” label, but our historical quality. While others prioritize volume, we commit to the excellence of a product that respects the natural rhythms of the land. The interview highlights how our ecological footprint and artisanal care translate into fruit with a flavor that mass industry simply cannot achieve.

Listening to Pep Roselló is to understand that El Bressol Bio is not just a brand; it is the response of a group of producers who refuse to let the legacy of the Ribera Alta fade away.

 If you would like to delve deeper into this vision of conscious citrus farming, we invite you to listen to the podcast on iVoox: